Dutch lessor DLL has revealed it is targeting a copier retail financing market share of 300m across Italy, the Netherlands, the UK, Spain and Germany, after launching into those markets in June.
President of DLL’s global business unit, Steve Riggs, relocated from its US business to lead the expansion, and said DLL’s plan in Europe was to work more directly with the dealer segment than in the past following its commercial models in the U.S. and the Nordics.
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Riggs also said DLL would work alongside copier manufacturers as they expanded into IT and software; and that DLL’s European expansion was a staging point to move into the information technology leasing market, which was becoming a natural draw for manufacturers.
"[The expansion is] a significant commitment. We’re investing several million euros in recruiting people; we’re starting out with the copier market, but we’re fully anticipating that it’s going to expand into IT, as the big copier dealers are already gravitating into that sector.
"If we are already there [in Europe] with our big relationships, it’s a natural fit."
DLL, owned by Rabobank, and has already signed up seven dealerships, with a global leasing agreement with Japanese manufacturer Konica-Minolta.
DLL also holds global leasing agreements with copier manufacturers Ricoh, Canon and Sharp.
Appointment
Riggs said he had recruited Olle Holmgren as a specialist VP of Sales with his appointment as the European Retail leader, joining DLL’s office technology management team.
Holmgren manages all aspects of the EU Retail launch currently underway in five countries, while also continuing to lead DLL’s Nordic commercial team. Holmgren has over 30 years’ experience in the copier industry and significant time in commercial leadership roles throughout his career.
In his 9 years at DLL, Holmgren developed a very strong commercial team and exceeded financial commitments consistently, said a spokeswoman for DLL.
