De Lage Landen has partnered with Samsung to launch a zero
percent financing scheme for the manufacturer’s business-focused
printer portfolio in the UK.

The Dutch lessor launched the offer with participating Samsung
resellers in the UK and Ireland at the start of June, and Samsung
plans to roll it out to more European countries soon.

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“Printing represents the largest proportion of IT spend and is a
business process that companies often seek to address as part of a
wider cost reduction exercise,” said Neil Sawyer, head of
marketing, European printing operation at Samsung.

“The introduction of the Samsung zero percent finance programme
makes our printer technology more affordable and accessible to
businesses at the right time.”

The offer, which is valid until May 31 2010, is available for
printers from Samsung’s business product portfolio.

Jason T Hesse 

GlobalData Strategic Intelligence

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