consultancy, has appointed Alun Richards as a principal in its EMEA
Region.
Richards will concentrate on numerous opportunities in Europe,
especially in France, the Benelux countries and the Nordic
region.
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Richards was managing director of Key Equipment Finance’s
European region until October 2007. He joined Key in 2003 with more
than 20 years experience in sales and general management in asset
finance in the European marketplace.
Prior to his position at Key, Richards was general manager
of pan-European partner programmes for GE European Equipment
Finance and managing director of the Benelux, Italy and Spain
regions. He also held various managerial roles in the Nordic
region.
He is currently non-executive chairman of CriticalEYE, a
UK-based business which focuses on executive development and
networking across Europe.
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