Insurers need to use technology to perfect personalization

Personalization will increase in importance over the coming years due to insurers’ improving ability to utilize personal data and the continuing tough economic climate. Insurers will need to excel in two key themes to get the best results in this area—AI and medical IoT. Perfecting the devices that can collect data across a range of life and health products will be key to insurers’ success here. Utilizing AI to process, analyze, and store vast sets of consumer data is what will enable successful personalized products.