UK-based specialist lender Time Finance has appointed Bethan Holliday as the new head of operations for its asset finance team.
The move aligns with the independent lender’s goal to expand its reach to more small and medium-sized enterprises (SMEs) with business finance and increase its lending book to £300m ($401.7m).
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Holliday brings more than 20 years of experience in financial services, having previously held a senior role at Ultimate Finance.
In her new position, she will oversee the operations of the asset finance team, focusing on reviewing systems and optimising processes to enhance the efficiency of business finance for SMEs.
Time Finance said that her role is key in ensuring top-tier service to brokers, a core component of the lender’s growth strategy and its £300m lending target.
Time Finance’s asset finance managing director Steve Nichols said: “I am thrilled Bethan has decided to join Time Finance. Her arrival is at a key time for the business as we embark on our new three-year strategic plan whilst continuing to deliver sustainable growth.
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By GlobalData“Bethan will play a key role in making the business more efficient, helping to develop our automation capabilities with the rest of the leadership team, as we strive to offer consistently great service to our brokers, customers, and suppliers.”
Speaking on her appointment, Holliday added: “I am excited to join Time Finance as the business accelerates its growth journey. Having long regarded Time Finance as a challenger and innovator in this industry, to join the team was an opportunity I could not turn down.”
Time Finance reported a record gross lending book of £217m for the financial year ending 31 May 2025, marking its 16th consecutive quarter of growth.
The company attributed its success to a focus on secured, own-book lending to UK businesses, which led to an 8% increase in lending volumes.
Invoice finance and asset finance accounted for more than 90% of new lending volume and now make up 83% of the total lending book.
For the FY24/25, Time Finance’s revenue increased by 11% to £37m while profit before tax rose by 34% to £7.9m.
The profit before tax margin also improved by 300 basis points to 21%, with net tangible assets growing by 14% to £44.1m.
Holliday’s appointment also follows recent additions to Time Finance’s team, including Terry Wolfendale as head of sales and Paul Rice as business development manager, to bolster its invoice finance offering.
