1pm plc, the AIM-listed independent finance provider for UK SMEs, has appointed Rebekah Middleton to the new role of head of hard asset.
Middleton has over 20 years’ industry experience having worked as a senior business development manager for almost five years at Bibby Financial Services.
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Prior to this, Middleton was in a business development role with Davenham Asset Finance and she was an area sales manager with Close Brothers Group.
Middleton will be in charge of building and maintaining strong relationships with brokers and supporting their clients with asset-based funding solutions.
Middleton will take responsibility for developing the hard asset new business drive at 1pm from both broker-introduced and direct opportunities.
Middleton said: “In what continues to be challenging economic conditions, stepping up to this new role comes at a vital time and presents a great opportunity to inspire confidence and drive support in the UK SME market.”
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By GlobalDataCarol Roberts, head of asset finance at 1pm plc, said: “We’re delighted to welcome Rebekah whose knowledge and expertise of the asset finance market will prove invaluable.
“We are confident that she will be a great addition to the team, with her proven track record of building long-lasting relationships with brokers and delivering creative funding solutions for their clients.”
“Rebekah’s appointment follows the recently announced promotion of Joe Ralphs to head of soft asset (Broker), further demonstrating the Group’s commitment to investing in their people as well as driving growth and awareness across their portfolio of financial solutions.
“Collectively, the Group provide access to a multi-product range of business finance from asset finance, invoice finance, commercial loans through to vehicle finance.
“With UK SME’s facing a cash flow crisis, the firm is committed to helping ensure their clients have the right funding in place to trade through these difficult conditions.
1pm is recognised as an accredited lender under the British Business Bank for the Coronavirus Business Interruption Loan Scheme (CBILS).
