Mobile phone giants Samsung and Apple are looking to tap into leasing for their consumer customers, according to various press reports.

Apple announced several weeks ago that it would move into leasing for its iPhone and iPad range of products, and various reports including Forbes Online, said Samsung would follow the American firm into leasing for its Galaxy phones.

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Apple’s leasing plan, called the iPhone Upgrade Program, was announced at a September event, where it revealed further extensions to the iPhone 6, including the iPhone 6s, 6s Plus, the iPad Pro and a fresh take on Apple TV.

The upgrade program encourages consumers to buy iPhones directly from the Apple Store instead of going through US mobile phone networks.

For $32 (€28.4) per month, consumer customers sign a two-year financing agreement entitling them to new iPhones each year with Apple Care included.

Apple’s plan has been praised for providing better value to the consumer than anything sold by the big U.S. carriers like AT&T and Verizon, said Forbes.

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It is unclear at this stage whether Apple or Samsung are looking to expand into the corporate leasing market, and the pair have not responded to a request for comment at press time.