Allica Bank has announced the internal appointment of Jonathan Prince as business relationship manager (BRM).
Prince joined Allica Bank in 2019 as the first member of the underwriting team where he helped to develop Allica Bank’s underwriting function from scratch.
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In his new role, Prince will work directly with commercial finance brokers and business advisers on shaping potential cases and providing support to small and medium-sized businesses.
Mark Stephens, chief executive of Allica Bank, said: “We are really pleased to announce Jonathan’s new role at Allica Bank. His extensive underwriting expertise will be a huge asset for brokers and small and medium-sized businesses alike.”
Stephens recently said collaboration was key to achieving its goal to lend to SMEs: “We can’t do this alone. To help our customers be successful, we need to work closely with them and the wider broker community to understand their needs in order to provide solutions. Everyone has a part to play.”
“This means putting Allica’s short-term commercial interests aside. It means being honest if we don’t think we have the best answer to a customer’s need, and then pointing them towards another provider or a broker that is better positioned to help.”
