Captive giant IBM Global Financing (IGF) is to begin offering 0%
financing for 12 months to credit-qualified customers as part of a
bid to capture software customers from IBM rival Oracle.
The funder will also offer special 24- and 36-month rates,
allowing clients to match payments with anticipated cash flow. No
hardware purchase will be required.
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Marcelo Lema, general manager of client financing at IGF, said:
“We can help make the move to IBM software extremely affordable
with 0% financing.
“Financing enables clients to use limited cash resources to run
their business, while making it easy and cost effective to
migrate.”
The move is part of a general land grab launched by IBM to
persuade Oracle software clients to switch suppliers.
It will include new resources for migration, such as training
courses and free-of-charge assessments of finance and
technology.
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By GlobalDataIBM has also promised to work alongside clients to give a
cost/performance comparison between Oracle’s and its own
software.
It follows
a similar programme, launched at the end of 2010, aimed more at
customers of HP.
claire.hack@vrlfinancialnews.com
