Helma SA is celebrating two significant milestones in 2025: its 40th anniversary and five years as the official dealer for Hitachi Construction Machinery (Europe) NV (HCME) in Greece.
According to a company press release, since joining the HCME dealer network in 2020, Helma has played “a vital part” in increasing the visibility of the Hitachi brand in Greece. The company has also contributed to the growth of the Hitachi Premium Rental programme in the country, most recently supplying ten ZX350-7 medium excavators on a rental contract.
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Describing the Greek market’s response to the brand, Helma CEO Iris Tsouma said, “I truly believe we’ve succeeded in making Hitachi products not just known, but genuinely loved by the Greek market.”
Headquartered in central Athens with a service and after-sales department in Magoula, Attica, Helma employs 42 staff and serves a wide customer base — from large contractors to independent machine owners — primarily in road construction, quarrying, general construction, earthmoving and recycling.
The company was founded in 1985 by Iris Tsouma’s father, Dimitris Tsoumas, who had a background in the used equipment sector. Iris joined the company in 2019 after completing her studies, noting in the release that she “always knew” she would follow in her father’s footsteps.
HCME President and CEO Francesco Quaranta offered congratulations, saying, “We appreciate Helma’s commitment to quality and the dedication it has shown in providing excellent after-sales service to our customers.”
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By GlobalDataLooking ahead, Helma is preparing for expansion. “We are creating a dedicated Hitachi showroom for stock machines, renovating our existing facilities, and growing the Helma family,” Tsouma said.
