UK finance provider Bibby Financial Services (BFS) has appointed Robin Crouch as head of sales for the Midlands region.
Crouch will be part of the trade finance team, helping the company increase its client-base throughout the central region.
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Last year the funder saw a significant hike in the number of clients looking to increase overseas trading, with its trade finance client book growing 60%.
Crouch has 20 years’ experience in the industry, having previously worked for Lloyds Bank as a Relationship Director.
The business has invested heavily in the Midlands over the past year, and opened a West Midlands Business Centre last October.
Bibby Financial Services regional sales director for the central region, Dave Webb said: "The central region is key to the success of Bibby Financial Services and I’m confident that – with Robin’s experience in commercial finance – we will be able to grow our footprint even further."
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