De Lage Landen has signed a vendor agreement
with Hyundai Heavy Industries Europe to provide finance for the
construction equipment manufacturer.
The deal, through which the Rabobank-owned
lessor will support dealer sales of the Korean manufacturer across
Europe, is called Hyundai Construction Equipment Europe
Finance.
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The programme will be initially rolled out in France, Germany and
the UK, with Hyundai dealers receiving training and marketing
support from De Lage Landen over the next few months.
The scheme will be launched in Italy and
Poland in three months’ time and then across De Lage Landen’s other
European markets on a case-by-case basis.
Hyundai Heavy Industries Europe marketing manager Milan Wamsteker
said: “The joint program will allow our customer to get quick
access to tailored flexible finance solutions at the point of
sale.”
Wamsteker added that the first outcome of the
partnership was a 0 % finance offer to promote the scheme.
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By GlobalData
