By Andrew Ling

For the second year running, BNP Paribas Leasing Solutions, the asset finance arm of BNP Paribas, will sponsor the IT Europa Awards.

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The company has identified the technology sector as "a key area for growth" and said its continued support of the awards, which recognise IT resellers, vendors and suppliers, demonstrated "a strong commitment" to the industry and will help to increase the company’s brand in the market.

The awards will be held on 26 March 2014 in the Lancaster Hotel, London and are also sponsored by Microsoft, IBM, Oracle and Ingram Micro.

Earlier this month BNP Paribas Leasing Solutions also set its sights on growth in China, India and the USA with the appointment of Olivier De Ryck as head of its international development division.