UK-based Asset Alliance Group has announced promotions and new key management appointments within its commercial vehicle division to expand its capabilities.

Jon Roche has named the head of procurement, pricing and specification. His background focuses on fleet sales, having held the role of director at Cold Change.

Rachael Lindop has been appointed as pricing and specification co-ordinator, bringing nearly 17 years of experience from Prohire, having managed fleet supply chains.  

Zoe Maudsley has been elevated from her role as depot manager at the Ipswich site to take on the responsibilities of national rental manager, a newly created role.  

Chris Shaw joins the group as the head of used vehicle sales, following his tenure at Mercedes-Benz Trucks and Scania Group.

The sales team has been expanded with the inclusion of Steve Martin as business development manager.

Martin, who previously worked within Asset Alliance Group and spent almost five years with trailer manufacturer Chereau, will focus on developing business in London and the southern regions of England.

Completing the new appointments, Shaun Robson has been named business development manager for the Midlands area.

His previous experience with Prohire and Close Brothers Vehicle Hire is set to benefit the company’s expansion efforts in that region.

Asset Alliance Group operations director Marc Mellon said: “These key appointments will allow Asset Alliance Group to expand its service offer within the CV market, while ensuring the top-quality customer service that we’re rightly known for is maintained even as we grow.

“It’s testament to the business today that we’ve been able to attract this calibre of individuals, and I’ve no doubt that our competitive and comprehensive suite of rental, lease, contract hire and general asset finance options will be enhanced by the focus these individuals will bring to bear.”