Mobile network operator O2 has launched a leasing scheme
designed to target consumers and SMEs that want to use the latest
Apple iPhone without committing to a long-term contract.
O2, a wholly owned subsidiary of Spanish telecoms firm
Telefónica, said in a statement: “We believe that the leasing
model will work for those small businesses who want the latest
smartphone and the latest technology, but either can’t afford the
relatively high upfront cost of a normal contract, or don’t want to
be tied to a long contract.”
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Business can sign up for the service from £45/mth for a 16GB iPhone
4S, with the most expensive option being £85/mth for unlimited
minutes on a 64GB iPhone. The deal is for a minimum of 12 months,
with the option of starting a new lease, switching contracts or
leaving O2 altogether at the end of the deal.
Lessees do not own the phones and O2 warned potential customers
that the failure to return a handset in satisfactory condition at
the end of the contract would result in ‘substantial penalty
charges.’
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