BNP Paribas Lease Group (BPLG) has delivered a
strong performance in Italy, its second largest market after
France, and is reshaping its local strategy accordingly.
The Italian arm of BPLG recorded new business
worth €701m in the first six months of 2010, up 4 percent compared
to the same period a year ago, with 14,800 contracts signed.
Excluding real estate, BPLG Italia grew by more than 15 percent
during the period, and has now become Italy’s third largest lessor
in equipment leasing.
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It moved up a rank from sixth to fifth largest
leasing company in Italy overall.
Country manager Denis Delespaul told
Leasing Life: “Our penetration in equipment leasing is now
23 percent. This means that one in four equipment contracts done in
the Italian market is by us. We intend to consolidate this
leadership position in our typical markets of healthcare, IT,
construction and agricultural equipment, in line with our
specialisation strategy.”
The company has also seen a boost in its
vendor programmes, having signed European-wide contracts with
partners such as Microsoft, SAP and CNH.
BPLG Italia is strengthening the relationship
with BNL, the Italian bank which was acquired by BNP Paribas in
2006 and will benefit from its retail and corporate banking
channels, and increased cross selling, Delespaul added.
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By GlobalDataantonio.fabrizio@vrlfinancialnews.com
