UK lender Aldermore Asset Finance has begun an
education drive in a bid to entice graduates into the industry and
benefit from academic know-how.

During a talk on successful business
strategies given to students of Aberystwyth Univeristy School of
Management and Business (SMB), Aldermore managing director and
Leaseurope board member George Ashworth said firms such as his “can
benefit from the cutting-edge research and expertise that is
available within UK universities.”

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Ashworth, an alumnus of the Welsh university,
also set a business challenge to teams of students and the winning
team spent the day at Aldermore Asset Finance’s head office
learning about the industry.

“We’re also keen to tap-into the rich vein of
talent being produced by such institutions,” said Ashworth. “I have
been really impressed by the quality of students I have met, who
displayed an excellent understanding of business issues and of the
current economic situation in which businesses find
themselves.”

Aldermore is planning to attend the
university’s employment fair in November and is also working on a
joint project to develop advanced decision-making algorithms to
enhance the bank’s lending systems.

Young blood

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Steve McGuire, professor of Management and
director of the Centre for International Business and Public Policy
at the SMB said: “Aberystwyth University is delighted to have
forged links with one of the UK’s new generation of banks.

“On average more than 70 students are chasing
each graduate job opportunity in the UK and links with potential
employers are therefore critically important to educational
institutions.”

At last year’s Leasing Life European
Conference Lindsay Town of asset management firm The Asset Works

warned the European leasing industry
it was in need of young
blood and needed to make itself appeal to a new generation.

Adam Tyler, chief executive of the National
Association of Commercial Finance Brokers, also
called for more training and investment in young people
to
ensure the future of the asset finance industry.

grant.collinson@vrlfinancialnews.com