UK-based alternative finance provider Time Finance has appointed Jamie Robinson as the new area sales manager within its vendor finance team.

With more than ten years of experience in the financial services industry, Robinson has expertise in the hard assets sector.

He has previously held different positions including relationship manager at Lombard Asset Finance and business development manager at White Oak.

In his new role at Time Finance, Robinson will focus on managing and growing the customer base across Yorkshire, generating new business and providing leasing solutions to support small and mid-size enterprises (SMEs) with various essential equipment.

Commenting on his appointment, Robinson said: “I am thrilled to be joining Time Finance as they begin the new financial year on such a high.

“I was drawn to their ambitious, industry-leading approach to lending and look forward to contributing to the final year of their four-year growth plan, as well as developing and expanding their hard asset offering.”

Time Finance currently caters to over 10,000 UK businesses, offering a portfolio of funding solutions, such as Asset Finance, Business Loans, and Asset Based Lending, alongside Invoice Finance.

The latest recruitment of Jamie Robinson is part of a series of recent strategic hires by Time Finance.

Last month, the company appointed Rowan Dearden as the regional sales manager within its vendor finance team. Dearden will concentrate on new business within the hard asset sector.

Additionally, Fozia Riaz joined as head of business improvement.

The move underscores Time Finance’s plan to enhance its invoice and asset finance services, as well as its focus on people and customer service.

Time Finance head of vendor sales Matt Graham said: “Bringing over ten years of experience from a variety of different roles gives him the well-rounded knowledge we value, and we look forward to seeing Jamie implement this and build our presence across the Yorkshire region.”