Electronics manufacturing giant Brother has launched a new
leasing programme called Print Smart aimed at increasing profit
margins for resellers which promote the scheme to clients.
The operating leasing contracts on offer are for two to three
years, and the scheme is backed by BNP Paribas. It is the first
time these two companies have done business together.
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The initiative provides resellers affiliated with Brother with
the means to lease laser colour printers in an all-inclusive
package, providing both goods and consumables.
Brother has guaranteed greatly increased margins to
participating resellers of “up to three or four times that of a
conventional scale”.
Sales and marketing director Phil Jones said: “We have taken all
that is great about managed print service and bundled it in a
simple, understandable package anyone can sell.”
Users pay a quarterly sum which will provide them with the
latest printer model as well as consumables needed to meet monthly
print volumes.
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By GlobalDataThe Print Smart scheme has reportedly had a strong start in the
industry.
Jones commented: “We are looking to deliver a book of around 20
million.”
This new system bucks the traditional hi-tech leasing trend, by
directly leasing goods to the customers through resellers, who
promote the package and receive commission.
Jones explained: “The reseller presents the proposition to the
end user customer, who signs the paperwork. The contract is between
BNP Paribas and the end user.
Once the product is delivered, the funds are released to
Brother, so Brother is effectively sitting behind the lease.”
