Global asset finance consultancy The Alta Group has appointed
Steve Robinson as a principal, EMEA region.

Robinson, former De Lage Landen MD, Asia Pacific, has 30 years’
international experience specialising in business management and
development, including multi-country vendor programmes and the
establishment of new-start asset finance companies. He has held
senior management roles at CIT Group and Svenska Finans
International, among others.

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“I am passionate about asset finance and the variety of industry
issues. We have identified various business opportunities and I
look forward to playing an active role in helping clients implement
their business strategies and achieve success,” said Robinson.

Derek Soper, chairman of Alta’s EMEA region, said: “We are
delighted that Steve has joined us. His significant international
experience and enthusiastic approach to business opportunities and
challenges will deliver added value to our clients.”

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