Online commercial leasing business Vanarama has become the title sponsor of the UK Football Conference.
The deal will last for three years, and will see Vanarama will take the naming rights for all 1,476 games played across the Vanarama Conference, the Vanarama Conference North and the Vanarama Conference South.
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These naming rights include coverage on all 32 games due to be broadcast on BT Sport live, presence on advertising hoardings at all 68 grounds in the leagues, as well as in the programmes at all games. It also includes advertising rights at Wembley playoff finals.
Andy Alderson, managing director of Vanarama, said: "We know that many of our customers from construction and the related trades are also huge football fans. Even if their main team is one of the better known Premier League teams, everyone has an affinity with a non-league club."
"This deal and the coverage it brings has the potential to rapidly accelerate our brand building process."
In addition to advertising, Vanarama is also launching an affiliate scheme whereby clubs will receive £100 when staff members and fans choose to lease a van, pick up or car through the leasing company. The fans will also receive free mats branded in their non-league club of choice as part of the deal.
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By GlobalData
