Benchmark Consulting has appointed Martin Ballard as its director of operation for its UK business.
Ballard has a long history in the automotive industry, having worked at Ford Credit and Ford Motor Company as far back as the 1980s.
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
Following this, he worked at BMW Financial Services in the UK, before moving to Volkswagen Financial Services (VWFS).
At VWFS, Ballard worked in the UK, Ireland and South Africa. His time at VWFS also gave him fleet and leasing management experience, due to his role as corporate solution director of the VWFS fleet operations in the UK.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
