Marketing Manager – Motor Finance
Berkshire
Excellent package, plus great benefits and car

My client is a fast-growing prestigious lender within the Motor Finance industry and they are looking for a Marketing Manager to join their team.

The Marketing Manager is in charge of contract hire campaign pricing. Campaign set-up for both brokers and dealers, term negotiations, benchmarking analysis, customer loyalty/retention programs, KPIs reports, incentives for both dealer and broker, compliance/audit reports and events/communication.

The role

  • Pricing of campaigns for dealers and brokers in accordance with company profitability objectives, commercial objectives and brand requirements
  • Liaising with the Brands to define the best terms to obtain the right positioning in terms of competitiveness across the entire range of models/versions
  • Responsible for marketing to the customer base using internet, email, telephone & mail based marketing.
  • Campaigns and products set-up in line with the relevant procedure.
  • Manage relationships with third parties including Direct Marketing Agencies & Media Agencies.
  • Support the sales support team in managing dealer queries.
  • Organising incentives programs and activities for broker and dealers.
  • Defining the annual marketing plan
  • Managing internal and external communication
  • To adhere to the Financial Conduct Authority regulations and requirements

Experience

  • Experience of marketing campaign pricing desirable.
  • Knowledge of White Clark Genus and Miles back-office systems highly desirable.
  • Experience of digital marketing, CRM platforms and direct marketing highly desirable
  • Strong organisational skills
  • Good time management skills
  • Advanced Excel skills

If interested in this role, please contact Vicky @ THC Recruitment.