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January 12, 2010updated 12 Apr 2017 4:28pm

Behind the move: In search of

Matt Dyer tells Jason T Hesse that sometimes you only need to look as far as your own backyard. At any given moment in a career, lessors sometimes feel the need for a new challenge

By Jason Hesse

Matt Dyer tells Jason T Hesse that sometimes you only need to look as far as your own backyard.

Matt DyerAt any given moment in a career, lessors sometimes feel the need for a new challenge. Irrespective of how much you enjoy your current job, change can often reinvigorate your day-to-day work. For LeasePlan’s Matt Dyer, the desire for a new challenge opened new doors within his company.

Last month, Dyer, who had been managing director of LeasePlan International (LPI) for five years, swapped jobs with Tim Hudson, the commercial director for LeasePlan UK.

“This was a chance for me to go back into the UK environment and run the commercial side from a national operation,” said Dyer.

“But it’s also about broadening my experience, working outside of just international business.”

At LPI, Dyer was responsible for leading the international sales and commercial team to meet the needs of international customers throughout the 30 countries that LeasePlan operates in.

“It was about taking a strategic view of the marketplace, and how different customers come to the table in each country,” he said.

When both he and Hudson signalled that they were looking for a new challenge, the timing clicked quite nicely, Dyer said.

“There had been a lot of very heavy activity for both of us over the past three years – both through the growth cycle and the last 12 months, which have been much more about ensuring the quality of the business,” he explained.

In his new role as commercial director in the UK, Dyer will be responsible for looking after and growing LeasePlan’s four UK brands: LeasePlan, Automotive Leasing, Network and FleetLine.

“There are some very sophisticated and unique attributes to the UK market,” Dyer explained.

“For example the franchisee or broker model is an important part of what drives the business forward, as is Automotive Leasing, the public sector business.”

For Dyer, the move to the UK position will allow him to broaden his experience across the business, while Hudson will be able to bring his strong national experience and broaden his views of the market place internationally, he added.

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